SKILLS
Marketing / Writing – 3 years Email marketing, 1 year Social Media marketing, blogging, newsletter writing, article writing, photoshoot direction, PDF brochure and catalog creation, corporate project presentation production
Interior Design Planning – 2 years Project Planning, 1 year rendering with pCon Pro software
Training – Created training guide and lead virtual training sessions for all partnered Dealers across North America (15+ sessions lead)
Sales – 1.5 years DTC sales in an upscale retail environment in the luxury Furniture industry
PROFICIENCIES
Microsoft Suite – Excel, PowerPoint, Word, Outlook; pCon Pro, Adobe InDesign, basic Photoshop, Salesforce, Content creation, MailChimp, Social media marketing – Instagram, TikTok, Facebook, LinkedIn, Twitter, Pinterest
EXPERIENCE
Walter K. – Corporate Project Planner and Marketing Assistant – 2020 – 2021
Created design renderings and project specific communications materials for large-scale corporate furniture projects. Created training guide and lead training sessions. Assisted in developing marketing materials for the North American market— including newsletter/email copy, product catalogs and some social media copy.
Knoll – Sales Associate – 2018 – 2020
Worked as an assistant in the Retail and Corporate showrooms of Knoll Inc. Fostered a client-centered luxury experience. Maintained retail branch sales tracking excel doc and relevant analytic reports. Produced all newsletter email copy for Retail clientele.
Freelance Writer – 2017 – current
Regularly contributed fully edited written content to online and print publications. Wrote feature length stories in Fashion, Beauty, Travel and Pop Culture topics and sourced relevant media. I continue to be a Contributing Fashion Writer for Caribbean Posh Magazine on an at-will basis (partnership of 5 years).
My Social Canvas – Marketing Assistant Fellow – 2015 – 2016
Supported CEO and founder of Fashion Apparel start-up My Social Canvas. Wrote product copy for e-store, re-wrote all pages of website including “Our Story,” “Our Founder,” and Landing pages. Edited all important corporate releases, maintained Social Media platforms as well as a bi-weekly blog.
Vogue Magazine – Fashion Intern – 2014 & 2015
Ran pick-ups, maintained fashion library and closet, organized items for photo shoots, digitally organized in Adobe photoshop & InDesign and then printed and bound current season look-books.
EDUCATION
Polimoda Institute of Fashion – Master’s Degree in Luxury Brand Management – ‘17
Hartwick College – BS in Business Administration, focus in Marketing, and Minor in English Literature – ‘16
- Awarded the John Christopher Hartwick scholarship for academic excellence ‘16
- Winner of the Baker-Simpson Entrepreneurial Fellowship ‘15